ITW GSE announced merging of its brands of AXA Power, Hobart, Houchin, Military & J&B Aviation
09 April 2018
ITW GSE has announced the merging of its brands of AXA Power, Hobart, Houchin, Military, and J&B Aviation. “From April 2018, we will simply be ITW GSE,” said Poul Elvstrom, vice president of global sales & marketing. “Moving from a local to a global supplier, a single brand strategy is the natural step in order to streamline our market approach and to reduce global customer’s confusion.” Along with the merge, ITW GSE is organising each of its product segments into four simple categories: power, air, cables, and hoses. “As we unite around our corporate vision to supply the cleanest, most reliable and cost-efficient GSE systems to the aviation industry, we will continue to focus on what we do best,” Elvstrom said.